Digital marketing is a strategy that involves promoting products or services through online platforms and digital channels. It leverages various techniques and tools to connect with audiences, drive engagement, and increase brand visibility. Key components of digital marketing include:

• Search Engine Optimization (SEO): Improving website ranking on search engines to drive organic traffic.
• Social Media Marketing: Using platforms like Facebook, Instagram, Twitter, and LinkedIn to create campaigns that increase audience engagement and brand awareness.
• Content Marketing: Creating valuable and relevant content to engage and inform the audience, while fostering brand loyalty.
• Influencer Marketing: Collaborating with popular influencers to increase brand exposure and credibility.